For Best Results in Business, Think Like a Designer

by Michelle Eichner

Most business leaders don’t need to be professional designers to effectively think like one. Thinking like a designer, otherwise known as design thinking, is a process that should be leveraged by all business professionals due to its effectiveness for big-picture planning. Design thinking is a ubiquitous process that allows companies to put themselves in a… [More]

Optimizing Digital Strategy

by Mike Hunter

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. The book challenges leaders to step back from the… [More]

Ninja Future

by Mike Hunter

In Ninja Future, Gary Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today’s challenges… [More]

From Customer Service Mishap to Opportunity

by Shaun Belding 

A couple of months ago, Frontier Airlines provided us with a brilliant case study on the importance of customer experience. It’s a great example of how one simple customer service failure can have serious consequences in the form of a social media maelstrom.  It began when poor weather conditions caused Flight 1756 from Des Moines… [More]

NAWBO Phoenix Launches the Phoenix Knowledge Network 

by Kathleen Gramzay

The Phoenix Chapter of the National Association of Women Business Owners is deepening the roots of its mission: growth — growth for our members, our corporate partners and our community. This month, we are launching the NAWBO Phoenix Knowledge Network, a speaker’s bureau of NAWBO Phoenix women business owners. Jean Briese, my co-director, explains, “Our… [More]

Courses for Entrepreneurs – Online and Free

by BusinessStudent.com

There is a wealth of sources available to help entrepreneurs. Business incubators and accelerators — and free online courses from prestigious institutions such as MIT and other respected colleges and professors, for experience that ranges from first-time startups to seasoned entrepreneurs. The following are five of the “30 Free Online Courses for Entrepreneurs” compiled by… [More]

Entrepreneurial Negotiation

by Mike Hunter

The great majority of startups fail, and most entrepreneurs who have succeeded have had to bounce back from serious mistakes. Entrepreneurs fumble key interactions because they don’t know how to handle the negotiation challenges that almost always arise. They mistakenly believe that deals are about money when they are much more complicated than that. This… [More]

Risky Business?

by RaeAnne Marsh

Risk. It’s inherent in business; an element faced in every decision. Owners of small and medium-sized businesses may feel this even more keenly, as challenges seem to come from every direction and there are few — if any — among us who are expert in everything. Minimizing that risk requires researching and gathering the best… [More]

Businesses’ ‘Magnificent Seven’ Investments

by Baldwin H. Tom

Every day, businesses lose money by not understanding or leveraging their investments. When one considers the financials of organizations, it is clear that a significant portion of those investments are not captured in financial statements. Why? Because these are the people-side or soft-side intangible investments the accounting industry has yet to document. This may be… [More]

Taking the Step to Franchise

by Susan Wells

One option entrepreneurs may consider for expanding their business is franchising. This may have been part of the development plan initially, or the idea may have taken shape and grown from outside as others expressed interest in trying to copy a successful concept — either a proven, mature business or a new and trendy one. … [More]