Menacing Mistakes on Social Media

by Rachel Strella

Social media marketing was once relatively new and mysterious and many just weren’t sure how to effectively use it. Today, it’s a much different story. The online world has changed dramatically and we see widespread use — and misuse — of social media by businesses all the time.  Organizations of all sizes and in all… [More]

Changing the Way Businesses Do TV

by Dara Shlifka

Seventeen Phoenix/Scottsdale local businesses as well as many national chain brands are using a new social TV platform called UPshow as an affordable way to engage and entertain customers. UPshow’s Social TV Platform allows businesses to engage their audience and drive revenue. This new technology turns ordinary TVs into powerful digital displays that offer value-added… [More]

Capitalize on New Facebook News Feed Algorithm

by Alexis Krisay

Recently, Facebook announced some significant changes to its news feed algorithm that will, ultimately, affect both users and businesses. According to reports, Facebook’s executive team saw that news articles and marketing ads were creating an imbalance in the platform, drowning out all the personal moments people had to share. The new algorithm aims to correct… [More]

Selling Boldly

by Mike Hunter

Selling Boldly presents a real-world handbook for boosting revenue and growing sales using the power of positive psychology. Time after time, research has shown that happy, confident, optimistic salespeople outperform the meek, unhappy ones. Positivity attracts positivity, and those who fear rejection tend to attract it in bulk. Fear underlies most poor sales performance, and… [More]

Selling You: Branding in the Age of Technology

by RaeAnne Marsh

The more things change, the more they stay the same.  That old truism is never more on-the-money than in reference to technology and branding. Leading practitioners in our community of the art and craft of public relations share insights into what makes branding work and how technology can provide tools in that effort. While they… [More]

CLICKSAND

by Mike Hunter

CLICKSAND exposes how the online marketing industry is destroying millions of businesses in a greedy money grab. From the largest companies such as Google, Facebook and HubSpot to small agencies and consultants in every city and town, online marketers are convincing unsuspecting business owners that online marketing is a panacea that will solve all their… [More]

Selling to the C-Suite, Second Edition

Benjamin Little

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking… [More]

Automated & Targeted Social Media Advertising

by Mike Hunter

Needls fully automates the social media advertising process, disrupting digital advertising and empowering businesses to reach targeted customers with better personalized ads — including the often-underserved SMB. Explains Justin Hartzman, CEO and co-founder, “There are over 64 million businesses on Facebook, but only 4 million leverage Facebook’s ad platform. The tech and marketing side can… [More]

The Lost Art of Closing

by Mike Hunter

For decades, sales managers, coaches and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the… [More]

Uncommon Sense

by Mike Hunter

It’s time to dispense with the common nonsense of dusty old selling imperatives (like elevator pitches, unique value propositions, and “always be closing”). One must stop thinking like a seller and start thinking like one’s customers and prospects. Uncommon Sense provides a toolkit of practical strategies and tactics that will improve one’s access to prospects,… [More]